Vino Supraja

Founder of Vino Supraja, a craft-led cultural fashion house celebrating makers and heritage craft.

Designer | Architect | Author | Sustainable Fashion Advocate

Vino Supraja is a designer, architect, author, and global speaker whose work explores the intersection of craft, culture, and contemporary fashion. Through her work, she has built a craft-led cultural fashion house known for its close collaborations with grassroots artisan communities and its commitment to sustainable and ethical practices.

Her journey into fashion began through architecture and media, eventually evolving into a design practice that brings together heritage craft traditions, storytelling, and contemporary clothing. Her debut collection walked at Shanghai Fashion Week, where she received the Golden Laureate Award, with early works featured in VOGUE China and ELLE China.

Her collections have since appeared at Brooklyn Fashion Week and New York Fashion Week, receiving standing ovations and coverage from NBC Channel 4 and the Detroit Free Press. In 2023, she presented Purisai at London Fashion Week, featuring an authentic Therukoothu performance on the runway. In 2025, she returned to London Fashion Week with her Bhavani Jamakkalam collection, creating a historic moment by bringing a senior Bhavani weaver onto the runway.

She is the author of What is Sustainable Fashion: An Antidote to Fashion Pollution. She has addressed the British Parliament on garment workers’ rights, received the Global Sustainable Fashion Trailblazer Award in the UK, and was felicitated by the Governor of Tamil Nadu for her contribution to craft and culture.

Through her work, Vino Supraja explores how craft traditions, cultural memory, and contemporary fashion can intersect to create meaningful clothing. Her practice centres on collaboration with artisan communities and a commitment to sustainable and ethical fashion, bringing the work of makers from traditional craft regions to international platforms.

Designer Philosophy

At the heart of Vino Supraja’s work lies a belief that fashion is not only about garments but about the people, cultures, and histories that shape them. Her collections often begin with an exploration of traditional craft practices and the communities that sustain them. By working closely with artisans and weaving heritage techniques into contemporary design, she seeks to create clothing that carries both cultural memory and modern relevance. Through this approach, her work celebrates the makers behind fashion while advocating a slower, more thoughtful approach to clothing, aligned with the principles of sustainable and ethical fashion.