Our founder, Vino Supraja, is an architect turned fashion designer. She is a very talented and all-around great person who has attracted several coveted industry awards, gaining widespread recognition from her peers in the fashion world. Since she graduated from IFA Paris in 2014, Vino’s couture designs have been seen on the runway at New York, Brooklyn, and Shanghai Fashion week with accolades from the audience and the press. More recently, in the UAE, she was awarded the Sustainable Fashion Runway Award by Fashion Revolution- a cause very close to her heart.
Vino has a skilled eye for design. Her appreciation for her surroundings can be seen in the beautiful patterns she creates. As an open-minded, deep thinker, her inspiration comes not only from architecture and nature but also from culture and current events.
We’re proud of Vino’s rise to success and creative vision, but what really shines is her commitment to sustainability and ethical practices. After her early achievements, Vino came across a great teacher, a mentor in her Fashion School, who spoke to her about Sustainable fashion. Like most of us, she had been shielded from the truth about fast fashion and its effects on the planet. But after realizing the shocking truth, she felt compelled to create fashion with a cause.
And so began Vino’s transformation from a successful couture designer to the sustainable, ethical fashion brand you see today. It wasn’t an easy journey, and it’s a constant one. One which has so far seen Vino traveling far and wide to meet with many garment producers. With a non-negotiable list of high standards and unwavering determination, Vino eventually chose to partner with a small group of skilled artisans working from an atelier in India. Having closely looked at their rights, wages, and working conditions, Vino can confidently say that our skilled weavers and tailors are looked after. They’re part of our fashion family, after all!
With sustainability being a core part of our brand, working conditions were not Vino’s only concern. Vino wanted to ensure that our brand reduced its impact on the environment wherever possible, and that’s something she’s achieved through many conscious choices.
One of Vino’s pet hates is the outrageous amount of textile waste from the fast fashion industry. If you follow us on social media, with no doubt, you will see Vino spreading the word about sustainability issues in fashion and how we can all do our part to be greener. Follow us on Facebook and Instagram to find out more. Read Vino’s interview here to know her journey on a personal level.