What is Sustainable Fashion?

Why people don’t buy sustainable fashion despite saying they will. A closer look at consumer behavior, purchase drivers, and the gap between intent and action.

Artificial intelligence is beginning to reshape how the fashion industry addresses sustainability challenges—from reducing overproduction and returns to improving textile recycling and supply-chain transparency. This article explores how AI-driven tools could help tackle some of fashion’s most persistent environmental and operational problems.

Sustainable fashion is often misunderstood. This article breaks down seven common myths—covering materials, pricing, secondhand shopping, greenwashing, and ethics—to help consumers make informed, responsible fashion choices.

Sustainable fashion faces Herculean challenges, but a host of key developments in 2026 set the stage for a turning point.