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Bhavani Jamakkalam at London Fashion Week: Vino Supraja’s Sustainable Vision- The New Indian Express

Vino Supraja Brings Bhavani Jamakkalam to London Fashion Week 2025

Reimagining a Heritage Textile Through Sustainable and Ethical Fashion

Award-winning sustainable fashion brand Vino Supraja made a historic statement at London Fashion Week 2025 by spotlighting the centuries-old Bhavani Jamakkalam, a traditional handwoven textile from Tamil Nadu, India. Through the collection WEAVE: A Bhavani Tribute, the brand not only reimagined the iconic striped textile for a global audience but also placed the weavers behind the craft at the centre of the fashion narrative—reinforcing its commitment to ethical, people-first luxury fashion on the world stage.

Bhavani Jamakkalam inspired collection by Vino Supraja at London Fashion Week 2025

Reference:

https://www.newindianexpress.com/cities/chennai/2025/Sep/29/classic-stripes-of-the-jamakkalam-make-fashion-strides

Explore the WEAVE: A Bhavani Tribute collection

OUR VISION

2026 © Vino Supraja
We envision a world where heritage
craftsmanship, traditional art forms, and cultural storytelling are not only preserved but reimagined for contemporary fashion. Through sustainable and ethical design, we bridge the past and the future—bringing sustainable textiles, arts, and indigenous crafts to the global stage. Our mission is to empower artisans, ensuring their artistry thrives in the evolving fashion landscape.

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