Reviving Bhavani Jamakkalam on the London Fashion Week Runway- Thamarai UK

A Historic Moment for Indian Handloom and Ethical Fashion

Bhavani Jamakkalam, once an essential household textile in Tamil Nadu, faces diminishing demand today. At London Fashion Week 2025, Vino Supraja reimagined this heritage craft into contemporary luxury garments and handbags, creating a powerful model for ethical fashion that honours artisans while ensuring cultural relevance in modern global markets.