Vino Supraja at London Fashion Week 2025: Ethical Fashion Rooted in Bhavani Jamakkalam- The Better India
Sustainable Fashion Brand Brought Indian Handloom and Its Weaver to the Global Runway
At London Fashion Week 2025, sustainable luxury fashion brand Vino Supraja presented WEAVE: A Bhavani Tribute—a powerful showcase inspired by the centuries-old Bhavani Jamakkalam handloom tradition of Tamil Nadu, India. Going beyond garments, the collection redefined ethical fashion by honouring not just craft, but the people behind it. In a historic moment, senior Bhavani weaver Sakthivel Periyasamy joined designer Vino Supraja on the runway, placing the maker at the centre of global fashion conversation and reinforcing the brand’s commitment to people-first sustainability.